Expert guides on advertising, platforms, consumer behavior, and market strategy — written by Digit's Tokyo-based team for international brands entering Japan.
LINE dominates Japan with 97M monthly users. CPC from ¥24, ad formats, targeting, and the 2026 LY Ads merger explained.
Read guideYahoo! Japan reaches 83M monthly users. Costs, ad formats, targeting, and the LY Ads merger — everything foreign brands need to know.
Read guideSide-by-side comparison of all major Japan digital ad platforms. Find the right channel mix for your brand and budget.
Read guideThe definitive guide to Japan advertising for international brands. Platforms, budgets, regulations, and step-by-step launch strategy.
Read guideRealistic cost breakdown for entering Japan — website localization, advertising, agency fees, and the minimum viable budget to test the market.
Read guideThe most common and costly errors international brands make — and how to avoid them before they derail your Japan launch.
Read guideDetailed comparison of three major Asian markets — market size, platform ecosystems, regulatory complexity, and which to prioritize for your brand.
Read guideOur Tokyo-based team helps international brands build and execute Japan market entry strategies — from platform setup to creative and media management.