Tokyo-based team. Ad operations, creative localization, and full-funnel strategy for international brands entering Japan. English-first. Results from Day 1.
Most international companies face these obstacles when trying to reach Japanese consumers.
Direct translation fails. Japanese consumers expect native-quality messaging that reflects local values, honorifics, and cultural nuance. What works in the US often falls flat in Japan.
Yahoo! JAPAN, LINE, X (Twitter) dominate — and each has different ad formats, targeting, and best practices. Western playbooks don't directly apply.
Opening accounts on Japanese ad platforms, handling invoicing in JPY, and navigating local business customs all require a trusted partner on the ground.
Japanese consumers research heavily before purchasing. The decision journey is longer and trust signals differ. Strategy needs local insight to convert.
Managing campaigns across a 13+ hour time difference creates delays. You need a team that operates in JST and communicates in English.
Without Japan-specific expertise, companies often burn through budgets on poorly targeted campaigns with low ROAS before finding what works.
From market research to live campaign optimization — everything you need to succeed in Japan.
We analyze your competitive landscape in Japan, identify target segments, and develop a tailored market entry strategy — including platform selection, budget allocation, and KPI framework.
Our bilingual creative team doesn't just translate — we transcreate. Ad copy, landing pages, banners, and video content adapted for Japanese aesthetics and consumer expectations.
Hands-on campaign management across all major Japanese platforms. We handle account setup, audience targeting, bid management, A/B testing, and continuous optimization.
Crystal-clear English reporting with actionable insights. Weekly performance updates, monthly strategy reviews, and quarterly growth roadmaps to scale your Japan presence.
See how we've helped international brands achieve breakthrough results in the Japanese market.
A global English conversation app needed authentic reach in Japan. Digit designed a full-funnel influencer strategy — target cohort analysis, influencer selection, Japanese creative direction, and post-campaign asset reuse — delivering measurable ROI from the very first week post-publish.
An international clothing brand needed to scale EC performance across Japan. Digit restructured their ad accounts and built a multi-channel strategy across Search and paid social — cutting CPA while growing revenue over a 3-month engagement.
A major Japanese home appliance manufacturer needed to drive traffic and grow social presence. Digit's Instagram photo contest campaign blew past the 2,000 LP-visit target — achieving 4,460 visits — while growing followers at double-digit daily rates throughout the campaign.
Japan is the world's 3rd largest economy and Asia's most affluent digital ad market outside China.
A proven 4-step process to get your brand live and performing in Japan.
Deep dive into your brand, goals, and target audience. We craft a Japan-specific strategy with clear KPIs and milestones.
Our bilingual creative team adapts your messaging, visuals, and landing pages for the Japanese market.
We launch campaigns across selected platforms, monitor performance daily, and optimize for maximum ROAS.
Data-driven scaling with new channels, audiences, and creative. Monthly strategy reviews ensure continuous growth.
"Digit completely transformed our Japan market approach. We went from zero presence to a profitable, scaling operation in under 6 months. Their understanding of Japanese consumer behavior is unmatched."
"The level of quality and cultural sensitivity in their creative work is outstanding. Their bilingual team eliminated all the communication barriers we feared about entering Japan. Truly a game-changer."
"We tried entering Japan twice before with different agencies and failed both times. Digit was different — they didn't just translate our ads, they rethought our entire approach for the Japanese market. Our ROAS went from 0.8x to 4.7x."
Our team is based in Tokyo. We operate in JST, manage local platform accounts, and navigate Japanese business culture daily.
Every touchpoint — strategy, creative, reporting, meetings — is delivered in English. No miscommunication, no lost-in-translation moments.
Led by a senior Art Director with 15+ years of experience. We don't just localize — we create assets that resonate deeply with Japanese consumers.
We leverage AI tools for rapid creative production, audience analysis, and campaign optimization — delivering better results at a fraction of the cost.
Your own bilingual account manager plus a dedicated customer success team. Responsive, proactive, and invested in your growth.
"Our mission is to make Japan accessible to every ambitious brand. No barriers, no wasted spend — just smart, culturally-native marketing that delivers results."
A dedicated team of growth marketers, creatives, and data experts — based in Tokyo, fluent in both languages and cultures.
CEO & Chief Growth Strategist
MFA from Parsons School of Design. Former global marketing lead at Fujifilm (instax), brand strategist at Google Japan, and venture developer at Google[X].
Account Planning Director
10+ years in digital marketing, with experience supporting 100+ brands across HR, education, and e-commerce. Expert in integrated web, social, and influencer strategy.
Brand Lead & Digital Operations
6+ years across D2C and digital agencies. Specializes in media planning and budget optimization. Client experience includes Unilever, SHARP, and American Express.
Senior Digital Planner
Former media strategist at CARTA COMMUNICATIONS (CCI). Expert in Google-powered digital media planning and brand-focused buying strategy across Japan's major ad platforms.
Media Planning Lead
Veteran across newspaper advertising, programmatic buying, and platform partnerships (Google, SmartNews). Leads Digit's media operations team with deep expertise in Japan's media landscape.
Growth Manager
Former CyberAgent account planner and Google Ads team manager. Managed 40+ brands spanning acquisition to brand awareness campaigns across major Japanese platforms.
Choose the plan that matches your stage of Japan market entry. All plans include English reporting and bilingual support.
Not necessarily. We can run campaigns on your behalf using our local ad accounts for platforms like Yahoo! JAPAN, LINE, and more. For Google and Meta, you can use your existing global accounts with Japanese-language campaigns, and we handle the setup and optimization.
Japan has a unique digital landscape. While Google and Meta are significant, Yahoo! JAPAN still commands ~20% search share. LINE (93M+ users) is the dominant messaging platform. X (Twitter) has exceptional reach in Japan with 67M+ users — far higher per capita than any other market. We manage all major platforms.
A typical market entry campaign can be live within 2–4 weeks, including creative localization and account setup. Our Express Launch plan can get you live in as few as 5 business days with existing creative assets.
Japan is the world's 3rd largest economy with the highest digital ad spend in Asia after China. Consumers value quality, trust, and attention to detail. Direct translation of Western campaigns rarely works — cultural adaptation is essential. Japan also has unique platforms (LINE, Yahoo! JAPAN) that don't exist elsewhere.
Absolutely. All reporting, communication, and meetings are conducted in English. We provide weekly/monthly performance reports with clear KPIs, insights, and actionable recommendations. Your dedicated account manager is fluent in both English and Japanese.
Our standard agreement is a 3-month initial term — enough time to properly test, learn, and optimize. After the initial period, contracts move to month-to-month. We earn your business through results, not lock-in contracts.
We handle everything. Our in-house creative team — led by a senior Art Director — produces localized ad creatives, banner sets, video ads, and landing pages. If you have existing brand assets, we adapt them for the Japanese market. If not, we create from scratch.
Everything you need to know about launching your brand in Japan — from legal requirements to advertising strategy, platform selection, and cultural adaptation.
Read GuideBook a free 30-minute strategy call. We'll analyze your brand's potential in Japan and map out a clear path to launch.
No commitment required. Available Monday–Friday, 9 AM – 6 PM JST.